Brand Designer for Identity Revamp

Seeking Creative Partner for Brand Identity Revamp

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We’re a small, hands-on design team of two, seeking a creative partner (freelancer or small agency) to collaborate with us on revamping and refining our existing brand identity. This project isn’t about starting from scratch—it’s about evolving what we already have into a more cohesive and scalable system that reflects our brand’s growth and future ambitions.

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Requirements for Creative Partner

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We’re looking for someone who thrives on collaboration and can bring fresh ideas to build upon our foundation with a practical, thoughtful approach. If you’re experienced in refining brand systems and crafting flexible design assets, we’d love to connect.

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Project Details

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Project Overview:

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1. Review Current Brand Identity:

Conduct a design audit of our existing brand assets and deliver a report highlighting areas for improvement (a preliminary audit, competitive benchmarking, and font research are already in place).

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2. Revitalize Our Logo:

Refine our logo to be more adaptable across various backgrounds and color applications.

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3. Develop a Modular Pattern System:

Design a versatile system of shape patterns for use across social media, presentations, and deck covers.

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4. Integrate Open-Source Typography:

Find a geometric open-source font for the brand from a shortlist we’ve already developed, or a new one ensuring it complements our brand’s identity for website and marketing materials.

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5. Refine Our Color Library:

Adapt our current colors to include a more neutral, flexible palette suitable for basic website and asset applications.

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6. Expand Our Data Visualization Palette:

Build on our existing colors to create a cohesive system for data visualizations, including rules for combining colors across decks and other materials.

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7. Recommend an Illustration Library:

Source an online illustration library for us to purchase, with the flexibility for monthly or one-off additions.

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8. Update Our Brand Book:

Compile all updates, guidelines, and best practices into our brand book, creating a resource for internal and external collaborators.

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9. Develop a Moodboard for Internal Presentation:

Create a mento moodboard to introduce the brand facelift concept to our Management Team before implementation, and a set of assets for social media post-implementation.

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Notes:

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All illustrations should be stored in a central depository for easy access or through a web platform. Deliverables, patterns, and the brand book should be created in Figma.

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Candidate Requirements:

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We’re looking for someone who has experience working with digital brands to improve consistency, has built scalable asset libraries, and can create modular systems for assets.

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Collaboration & Communication:

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We use Slack for chats, meetings and reviews of deliverables.

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Project Flow:

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After initial meetings, we’ll finalize the collaboration approach, set deadlines, and outline more detailed briefs.

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If you’re passionate about branding and have a portfolio that demonstrates high-quality design work, we’d love to hear from you. Let’s discuss how we can work together to bring our brand to the next level.

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Thank you,

Spyros G.

Design Lead @ Newzoo