Brand Marketing Director
About Fluence
Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
OUR CULTURE AND VALUES
We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.
- We are Leading: Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.
- We are Responsible: Fluence is defined by its unwavering commitment to safety, quality, and integrity.
- We are Agile: We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.
- We are Fun: We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all.
ABOUT THIS POSITION
LOCATION: HYBRID (2-3 days a week onsite) in Arlington, VA
Fluence is looking for a new Brand Marketing Director. Reporting to the Vice President of Corporate Marketing, this person would lead the following key areas:
- Brand Strategy
- Creative Management
- Digital Marketing, Website and MarTech Management
KEY RESPONSIBILITIES
Brand Strategy and Management
- Ownership of company’s brand strategy and articulation.
- Drive brand growth, enhance brand equity, and ensure brand consistency across all touchpoints.
- Grow awareness and positioning Fluence as a trusted partner and expert across our digital marketing channel.
- Lead major branding initiatives (e.g., narrative, and visual identity refresh) planning, strategy & execution.
- Lead brand team as stewards of brand narrative and articulation across all channels to protect the integrity of the brand across the global marketing teams and build its value for Fluence Energy.
- Collaborate with global teams developing content to ensure adherence to brand standards among the various marketing teams and stakeholders such as Product Marketing and Regional Marketing (Americas, EMEA, APAC).
Creative Management
- Lead planning, strategy and execution of all graphic design, brand standards, photography/videography, and company giveaways.
- Collaborate with business leaders on board and investor collateral and other high visibility content (e.g., Sustainability Reports).
- Develop and maintain all brand assets to power our graphic design capabilities, which includes photography and videography.
Digital Marketing, Website and MarTech Management
- Ownership of company’s digital marketing strategy and execution for brand marketing and campaigns (e.g., product launches, thought leadership campaigns) to create and maintain elevated levels of audience engagement.
- Lead management of all digital marketing channels and assets (e.g., website, blogs, emails, and organic and paid social media) to ensure performance and brand consistency.
- Lead major digital marketing initiatives (e.g., new website) to ensure our continued performance and leadership.
- Lead efforts to improve processes to improve the data quality of our CRM (HubSpot, Salesforce) to enable better data quality to power robust reporting and analytics on our business performance, especially as it relates to sales and marketing.
- Lead planning, strategy, and execution of paid and earned digital marketing tactics to generate leads for our product and services to drive them down the marketing funnel to sales.
Managerial
- Own budget for brand initiatives and software marketing.
- Lead the establishment of processes to scale our global marketing capabilities and impact to support company growth.
- Lead team of three digital marketing and brand experts, plus graphics design, video editing, and marketing contractors.
What does the ideal candidate bring to Fluence?
- Bachelor’s degree required, Marketing degree, preferable.
- More than 15 years of brand marketing experience, preferably in B2B.
- Proven track record of success in building a corporate brand
- Experience leading a team of marketers working on paid and earned digital tactics, email marketing and website management.
- Ability to work in a matrixed environment and experience managing multiple stakeholders in a growth environment
- Results-oriented with a sense of urgency and a commitment to delivering high-quality work in a fast-paced environment.
- Strong Project management experience
To support our teams and their families beyond the workplace, Fluence provides an outstanding benefits package effective day one of employment!
Fluence provides medical benefits, employee resource group opportunities, 401K options and first-rate PTO/Vacation plans for valuable work life balance.
🔋 ERG Opportunities #diversity
🔋 Unlimited PTO
🔋 Medical, Dental, Vision, Life and Pet Insurance
🔋 Generous 401K Match
🔋 Annual Bonus Incentive
Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.
