Creative Design Lead (Remote)

ROLE OBJECTIVES

As a Creative Design Lead at Smile, your focus is to elevate the brand's visual identity and user experience to help achieve Smile's ambitious growth and retention goals in both retail and corporate dental cover segments. This role requires leveraging cutting-edge design practices and artificial intelligence (AI) tools to create compelling, scalable, and customer-centric designs that resonate with Smile’s mission of revolutionising quality healthcare accessibility and affordability. This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Enterprise Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).

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KEY RESPONSIBILITIES

• Develop and refine Smile’s visual identity to align with the company's mission and growth goals.
• Create existing and prospective stakeholder-focused design materials, including presentations, infographics, and branded content.
• Ensure all designs adhere to Smile’s brand guidelines, maintaining a cohesive and recognisable brand image across all channels.
• Retail Dental Cover: Create visually appealing and high-converting designs for digital campaigns, landing pages, and social media to support new sales growth targets and retention rates.
• Enterprise Dental Cover: Design B2B-focused sales and marketing collateral, emphasising clarity and professionalism, to achieve new sales growth targets and retention rates.
• Use AI-driven tools for A/B testing and performance optimisation of creative assets.
• Lead the design of Smile’s digital platforms, ensuring seamless navigation and an exceptional user experience for retail members and enterprise members.
• Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.
• Integrate AI tools (e.g., DALL·E, Adobe Sensei) to accelerate the design process and optimise the quality of deliverables.
• Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.
• Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
• Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.

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KEY RESPONSIBILITIES

• Delivery of retail and enterprise visuals, and brand refresh within 90 days.
• Brand consistency score maintenance across all channels (measured via periodic audits).
• Create memorable campaigns that align with Smile's brand identity and break through with our target audience.
• Enhance Retail dental cover campaign CTR.
• Improve Enterprise dental cover campaign CTR
• Optimise conversion rates for key landing pages.
• Experiment with new creatives and landing pages to discover brand assets that drive the highest campaign conversions.
• Work closely with the marketing and product team to improve the website-wide conversion rate.
• Increase in Net Promoter Score (NPS).
• Reduction in bounce rate on Smile’s digital platforms.
• Demonstrable use of AI to meaningfully enhance design processes and outcomes.
• Time-to-market for design assets is reduced through strategic AI integration.
• Positive stakeholder feedback scores maintenance from marketing, sales, and product teams (measured through quarterly surveys)..
• Completion of all design deliverables within deadlines, maintaining an on-time delivery rate.

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REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Expertise in collateral design, UI/UX design, and ad creative.
• Proficiency in AI tools (e.g., MidJourney, DALL·E, Adobe Sensei) and design software (e.g., Figma, Adobe Creative Suite).
• Strong understanding of healthcare and B2B design nuances.
• Exceptional communication and cross-functional collaboration skills.
• Data-driven mindset with a focus on iterative improvements.

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!