Designer & Creative Specialist

Job Role: Designer & Creative Specialist

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Job Description

We are seeking a Designer & Creative Specialist to join our team. The ideal candidate will be a creative visionary with expertise in designing stunning graphics, branding assets, and compelling visual experiences across digital and print platforms. You will play a pivotal role in shaping our brand identity, creating innovative UI/UX designs, and driving the creative strategy for our business.

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Key Responsibilities

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Graphic Design & Branding:

• Design high-quality graphics, marketing materials, and presentations.
• Develop and maintain brand assets, guidelines, and templates.
• Create cohesive brand strategies, including logos, color palettes, typography, and design systems.
• Expertise in fonts, themes, and visual storytelling to create impactful designs.

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UI/UX Design:

• Design user-friendly and visually appealing UI/UX for websites, mobile apps, and digital platforms.
• Collaborate with developers for seamless backend integration of UI/UX designs.
• Conduct usability research to enhance user experience.

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Creative Content Development:

• Create impactful visual pitch decks, presentations, and portfolios.
• Develop motion graphics, video content, and other multimedia.
• Use AI tools for creative content development, including design automation and concept generation.

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Systematic Brand Management:

• Maintain and update brand guidelines across all platforms and materials.
• Ensure consistency and high-quality execution of brand assets.

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Creative Strategy & Social Media:

• Collaborate with the marketing team to ideate innovative promotional campaigns.
• Oversee creative content for social media and digital marketing strategies.

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Required Skills and Expertise

• Proficiency in graphic design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Expertise in UI/UX tools: Figma, Adobe XD, Sketch, or InVision.
• Familiarity with video editing and motion graphics tools: After Effects, Premiere Pro.
• Advanced understanding of branding principles, color theory, typography, fonts, and themes.
• Knowledge of AI tools for design and content enhancement, such as MidJourney, Adobe Firefly, or Canva AI.
• Systematic approach to maintaining and evolving brand guidelines.

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Additional Advantageous Skills

• Basic understanding of backend coding to streamline UI/UX integration.
• Skills in audio editing tools like Audacity or Adobe Audition.
• Experience with social media management tools: Hootsuite, Buffer, or Meta Business Suite.
• A creative mindset to spearhead promotional strategies and campaigns.

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Please share your CV and Portfolio link while applying for this role.