Digital Design & Funnel Specialist

Digital Design & Funnel Specialist

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Graphic Design

• Create visually appealing banners, graphics, and templates for social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Design and prepare creative assets for Facebook, Instagram, and other digital ad platforms.
• Develop mockups and designs for opt-in pages, lead magnets, and downloadable content.
• Ensure all designs adhere to brand guidelines for consistency and professionalism.

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Funnel & Landing Page Development

• Build and design high-converting landing pages using GoHighLevel.
• Develop opt-in pages, webinar funnels, and thank-you pages.
• Optimize landing pages for user experience and conversion rate performance.
• Collaborate with the marketing team to implement strategic design changes for improved performance.

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Video Editing (Preferred)

• Edit short-form videos for social media platforms and marketing campaigns.
• Enhance raw video footage with branding, captions, transitions, and effects.
• Create GIFs and motion graphics for use in social media and ads.

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Website Design (Preferred)

• Create website layouts or wireframes with a focus on user experience.
• Assist with designing website pages for consistent branding.

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Tools Management and Content Upload

• Schedule and upload posts across social media platforms using scheduling tools (e.g., Meta Business Suite).
• Manage graphic and video assets in a centralized file system for easy access.
• Ensure quality control and error-checking for all uploaded content and campaigns.

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Collaboration and Innovation

• Proactively suggest new design concepts and strategies to improve brand presence.
• Collaborate with the team on campaign ideas and provide creative input.
• Stay updated on the latest trends in design, social media, and digital marketing.

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Required Skills/Qualifications:

• Graphic Design: Advanced skills in graphic creation, typography, and branding.
• GoHighLevel Expertise: Proficiency in building landing pages, funnels, and workflows.
• Social Media Knowledge: Experience designing assets optimized for various platforms (Instagram, Facebook, LinkedIn).
• Conversion Design: Understanding of design elements that drive conversions, including CTAs, layouts, and A/B testing.
• Video Editing (Preferred): Ability to edit videos for ads, social media, and other marketing purposes.
• Website Design (Preferred): Familiarity with website layouts and user experience best practices.
• Strong organizational skills and attention to detail.
• Creative problem-solving abilities and a proactive mindset.

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Required Tools/Software Knowledge:

• Graphic Design Tools: Canva (required), Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Landing Page & Funnel Builder: GoHighLevel (required).
• Video Editing Tools: Adobe Premiere Pro, Final Cut Pro, or CapCut (preferred).
• Image Editing Tools: Lightroom, Photoshop.
• Social Media Scheduling: Meta Business Suite, Later, or Buffer.
• Collaboration Tools: Slack, Asana, or Trello.
• File Management: Google Drive, Dropbox.
• Analytics Tools (Preferred): Google Analytics or Facebook Ads Manager to evaluate design effectiveness.