Director of Brand + Web Design

Webflow Mission Statement

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At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

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Director of Brand + Web Design Position

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Are you a creative, strategic, and skilled leader? If so, we are seeking a Director of Brand + Web Design to manage and lead a team of designers responsible for elevating our brand and maintaining high standards of design excellence, scalability, and usability across our web platform. This role extends from the creation, implementation, and maintenance of our Webflow websites through to the campaigns, events, and promotional assets that bring our brand to the world. 

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Role Details

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About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt

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The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

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United States (all figures cited below are in USD and pertain to workers in the United States)

• Zone A: $217,000 - $312,000
• Zone B: $204,000 - $293,000
• Zone C: $191,000 - $274,500

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Canada (all figures cited below are in CAD and pertain to workers in Canada)

• Zone A: 247,000 - 355,000

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Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

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Reporting to the Senior Director, Creative

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Director of Brand + Web Design Responsibilities

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As a Director of Brand + Web Design, you’ll:

• Champion and challenge your team to ensure creative excellence, collaboration, and proactive communication in the pursuit of building a global brand
• Set and communicate the design vision for projects, aligning with broader business goals by partnering on creative brief development and engaging with weekly capacity planning
• Collaborate closely with cross-functional teams, articulating design decisions, timelines, strategy, and ensuring designs align with business goals
• Conduct regular design reviews, providing constructive feedback and ensuring consistency and creative excellence across all projects
• Lead and execute award-winning creative across campaigns and events
• Oversee the creative and technical direction of web projects, ensuring the design team leverages the full potential of Webflow while maintaining high standards of design, UI/UX, scalability, and usability

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Director of Brand + Web Design Requirements

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About you:

• 12+ years in the creative field with 4+ years of direct management experience
• Experience scaling creative teams and developing workflow processes for efficient production of creative deliverables
• Experience managing the end-to-end user experience through web and brand projects from conception to launch
• Proven experience developing and scaling global brands
• Experience working with Webflow, including the ability to manage a CMS and create dynamic, scalable web solutions
• Strong UI/UX design skills with a strong understanding of web accessibility standards
• Familiarity with front-end technologies such as HTML, CSS, and JavaScript
• Strong communication skills, with the ability to articulate complex design and build decisions
• Knowledge of Webflow’s capabilities and features

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Our Core Behaviors

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• Obsess over customer experience.
• Move with heartfelt urgency.
• Say the hard thing with care.
• Make your mark.

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Benefits & Wellness

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• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations
• Access to mental wellness and professional coaching
• Monthly stipends to support health and wellness, smart work, and professional growth

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Remote, Together

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At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. 

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Stay Connected

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Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor.

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Please note:

• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.
• To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
• If you are extended an offer, that offer may be contingent upon your successful completion of a background check.

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For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.