Senior Designer - Brand Marketing
The Carwow Group
Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
Growth and Success
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
Working Here
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!
As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
About the Team
This role sits in the growing Brand Creative team and reports to the Head of Creative. We are a busy and ambitious creative hub, working across all brands within the Carwow Group; Carwow, Auto Express, evo, Car Buyer, and Driving Electric. We work cross-functionally and exist to create connections, tell stories, and provide total car confidence to our customers, whether you love cars or don’t know where to start. We have the opportunity to work with a portfolio of content-first brands (none of that one-font-lifestyle you normally get in-house), all with a different spin on the world of auto.
About the Role
This role exists to help solve design problems which vary broadly from internal values to concepting and rolling out campaigns to every touchpoint. It’s a diverse role which suits candidates who are keen generalists with an eye for detail. As a senior team member you take a proactive lead on projects, overseeing freelancers and mentoring more junior colleagues, sharing your expertise to accelerate their growth and strengthening our team as a whole.
Responsibilities
- A creative guardian for the portfolio of brands, responsible for applying and evolving guidelines across all touch points, working with peers in marketing, product and content to ensure they are used effectively
- Design execution across the full brand marketing stack (both B2B and B2C), working alongside copy partners to interpret insights and concepts into compelling design work
- Working closely with our Head of Creative and a Copywriter to concept compelling creative campaigns which bring our brands to life
- Presenting your work and ideas to key stakeholders with clear commercial application and rationale
- Working with channel leads and Product Designers to ensure visuals are consistent throughout the brand or specific campaign
- Taking a keen interest in creative partnership across the business, taking part in or leading content and commercial brainstorms when required
- Working effectively with the Product Design team to translate both your brand and campaign design work to the online journey
- Sharing best practice and helping to implement new ways of working in the team
- Our creative team will grow with the brand, and over time you will play a role in hiring, managing and onboarding new team members
- Onboarding freelancers and feeding back on their work where needed
- You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.
What You’ll Need
Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have:
- A varied portfolio of design, with examples across print and digital, from ad layouts to more copy-heavy print materials. You are happy to maintain this integrated approach in your next role.
- Expertise in the use of Adobe Illustrator, InDesign, and Photoshop
- Confidence in using Figma, with an interest in learning and teaching best practices to others
- An ability to use AfterEffects and Premiere Pro to produce brand marketing comms (and keen to learn more if these aren’t your strongest tools)
- An infectious passion for the craft of design which you use to excite the wider team about your work
- Experience and enjoyment of working in a team with a copywriter to concept and deliver end-to-end on a brief
- The ability to give and receive feedback, understanding the need for it in strong creative practice
- Proactive and highly organised, able to communicate well about your workload and needs, while being able to balance priorities and team output
- Culturally aware, with an awareness of visual trends and the language used on social media to assist with a social-first approach to campaign roll out
- Illustration skills are a bonus, but not a requirement
- You are keen to shape the team culture as well as crafting the brand look and feel.
