Social Media Designer

The Creative Shop is the one stop shop for creative resourcing solutions.

Our tech & media client is seeking a creative and versatile Social Media Designer to craft visually compelling assets that drive engagement and elevate their brand presence. You'll be responsible for designing on-brand graphics, animations, infographics, and illustrations for their social media channels, while staying ahead of trends and maintaining a consistent aesthetic. You will work closely with their Social Media Managers and Social Creative Leads, reacting to real-time events and planned campaigns, ensuring their social media content is always fresh and eye-catching.

This is an exciting ongoing contract role with the opportunity to join full time.

To be considered, all candidates must provide a portfolio.

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Responsibilities:

Design:

• Create high-quality graphics, illustrations, infographics and animations for various social media platforms (Instagram, X, Blogs, LinkedIn, etc.)
• Design assets for both scheduled campaigns and breaking news/trending topics, often with tight deadlines.
• Adhere to established brand guidelines while finding opportunities to evolve the brand's visual identity to best perform on social media.
• Ensure designs are optimized for each platform's specifications, new features, and best practices.

Layout and Hierarchy:

• Skillfully utilize layout principles and visual hierarchy to effectively communicate key messages and calls to action.
• Ability to re-interpret charts and data in a visually compelling, social-consumable way.
• Design assets that are visually appealing and easy to consume, even with limited text space.

Illustration and Animation:

• Create simple illustrations and animated GIFs that add a unique flair and personality to our social media content.
• Use animation strategically to capture attention and increase engagement.

Collaboration:

• Work closely with the marketing and social media teams to align designs with campaign goals and overall strategy.
• Collaborate with Marketing Managers and copywriters to ensure visual and textual elements work together seamlessly.

Trend Awareness:

• Stay up-to-date with the latest social media design trends, emerging platforms, and best practices.
• Proactively suggest new design approaches and posts to keep our content fresh and engaging.

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Qualifications:

• Experience: 5-7 years in social media design or a related field.
• Portfolio: A strong portfolio demonstrating your design skills and versatility across various social media platforms.
• Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva) and animation software (After Effects or similar).
• Skills: Excellent communication, time management, and ability to work both independently and collaboratively.
• Bonus: Experience with video editing, knowledge of social media analytics, and an understanding of user experience (UX) principles.

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Please submit a link to your portfolio.