Brand Marketing Coordinator - 1906

About 1906:

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We started 1906 because we believe cannabis is the greatest medicine on earth. Our goal is to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into your life and offer the most healthful format of cannabis available. 1906 is named for the last time cannabis was widely accepted as a beneficial medicine. The Wiley Act was enacted the following year, beginning nearly a century of misguided cannabis prohibition with devastating consequences. We say it’s high time to make cannabis accessible and understandable for all—for the greater good (and the greater fun).

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About 1906

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1906 is a pioneering brand in the fast-growing cannabis industry, offering a range of carefully crafted, innovative products designed to enhance everyday experiences. As we expand our digital footprint, we seek a creative and detail-oriented Brand Marketing Coordinator to join our team. This role is perfect for someone passionate about marketing and looking to make a significant impact within a dynamic and rapidly evolving company.

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Key Responsibilities:

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Campaign Development & Management

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• Assist in developing and managing digital marketing campaigns from conceptualization to execution, ensuring they align with 1906’s brand voice and business objectives.
• Coordinate with internal and external teams to ensure campaign assets are delivered on time and to standard.

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Website Management

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• Help maintain and update website content, ensuring products are accurately represented with the most up-to-date information.
• Collaborate with the web development team to implement and test digital assets, ensuring a seamless user experience across platforms.

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Calendar & Promotion Coordination

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• Assist in maintaining the digital marketing promotional and campaign calendar, ensuring all promotions and campaigns are executed accurately and on schedule.
• Set up end-to-end promotions using internal tools, ensuring they are correctly implemented and published on the site.

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Cross-Functional Collaboration

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• Work closely with cross-functional teams, including creative, product development, and retail, to design, develop, and execute comprehensive campaigns spanning email, digital, retail, paid media, and social media channels.

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Social Media Management

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• Support the management of social media accounts, including uploading posts, scheduling content, and responding to social comments and direct messages in a timely and brand-appropriate manner.
• Ensure brand imagery, language, and tone are consistently updated and maintained across all social media platforms.
• Respond to all comments and social inquiries promptly, maintaining a professional and on-brand tone to foster community engagement and customer satisfaction.
• Monitor social media trends and insights to keep 1906’s social presence relevant and engaging.

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Performance Analysis & Optimization

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• Conduct regular analysis and reporting on campaign performance using tools like Google Analytics, Metorik and Shopify Analytics to inform digital marketing strategies and optimize advertising efforts.
• Monitor key performance indicators (KPIs) and generate actionable insights to improve ROI and engagement rates.

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Content Consistency & Messaging

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• Ensure consistent messaging across all digital channels, including email marketing, affiliate programs, social media, and paid advertising.
• Contribute to the creation of engaging and on-brand digital assets, employing storytelling to craft an engaging narrative for 1906’s audience.

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Go-Live Coordination

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• Manage the launch of campaigns and promotions, ensuring all elements are live and functioning as planned, with troubleshooting support as needed.

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Creative Asset Development

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• Collaborate with designers and content creators to produce eye-catching digital assets for use across platforms.
• Support the ideation process for innovative campaign concepts that drive traffic and conversions while aligning with 1906’s brand identity.

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Qualifications:

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• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing, preferably within the e-commerce or CPG industry.
• Familiarity with digital marketing tools such as Google Analytics, Klaviyo, Shopify, Metorik, and RetentionX.
• Bonus points for cannabis specific platforms like Dutchie, Weedmaps, Leafly, etc.
• Strong understanding of social media platforms and best practices for paid advertising campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling and on-brand messaging.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Passion for the cannabis industry and a willingness to stay updated on industry trends and regulations.

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Rewards & Benefits:

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• Competitive base salary ($50,000 - $65,000, dependent on experience), plus bonus based on company and individual performance.
• Comprehensive medical coverage (we pay 100% of the health premium for employees)
• Dental
• Vision
• FSA
• Long Term Disability
• Short Term Disability
• Critical Illness Insurance
• Accident Insurance
• 401(k) plan with an employer match
• Monthly vehicle allowances and corporate credit cards for business expenses
• Unlimited Paid Time Off
• Immense growth potential in an industry poised to reach $100 Billion by 2030.

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Why Join 1906?

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At 1906, we offer a dynamic work environment where creativity and innovation are encouraged. You’ll have the opportunity to work on impactful campaigns and help shape the future of a leading cannabis brand. We provide competitive compensation, benefits, and the chance to grow within an exciting and evolving industry.

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Our Commitment:

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At 1906, diversity is not just a buzzword. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates. Join us and redefine the cannabis narrative.