Director of Marketing Design, Performance Ad Agency
Director of Marketing Design (Performance Ad Agency)
Location: Remote (with required availability during US working hours)
Job Type: Full-Time
About Us:
We are a performance marketing agency managing large advertising budgets for several direct-response brands. We specialize in a results-driven approach. We craft online campaigns that drive sales and deliver measurable results for our clients.
The agency spun out of a recently acquired DTC brand. Previously, we exited a digital marketing platform that was acquired by one of the largest banks in the world.
Job Description:
As the Director of Marketing Design, you will lead our creative efforts, overseeing a team of designers and shaping the visual strategies for high-performing direct-response campaigns. You’ll guide the creation of scroll-stopping visuals for Facebook Ads, assemble landing pages, and ensure all creative assets align with performance marketing goals. Your role is both strategic and hands-on, ensuring the team produces exceptional work that drives measurable results.
Key Responsibilities:
Team Leadership:
Manage and mentor a team of designers, fostering a culture of creativity and performance-driven design.
Creative Strategy:
Develop visual strategies for ad creatives, landing pages, and campaigns that maximize conversions and meet client goals.
Ad Creation Oversight:
Oversee the production of eye-catching ad visuals and video ads, providing feedback to ensure high-quality output.
Landing Page Design:
Ensure landing pages are optimized for conversions, blending visual creativity with user experience best practices.
Performance Analysis:
Monitor creative performance metrics, guide the team in iterating designs, and optimize assets for better outcomes.
Collaboration:
Work closely with copywriters, media buyers, and account managers to ensure all creative aligns with broader campaign strategies.
Innovation:
Stay on top of industry trends, tools, and best practices to introduce cutting-edge techniques into the creative process.
Requirements - Must-Haves
- Experience: 5+ years in digital design for direct-response marketing, with at least 2 years managing a creative team.
- Leadership Skills: Proven ability to inspire and manage a team of designers, fostering both collaboration and high performance.
- Design Expertise: Proficient in Adobe Photoshop, Premiere, and other design tools, with a strong portfolio of high-performing ad content.
- Strategic Mindset: Ability to conceptualize creative strategies that align with client goals and deliver measurable results.
- Metrics-Driven Approach: Strong understanding of performance metrics and how they guide creative decisions.
- Organizational Skills: Exceptional ability to manage multiple projects and meet tight deadlines without compromising quality.
- Collaboration Skills: Strong communicator who thrives in a team-oriented environment.
Requirements - Nice-to-Haves
- CRO Knowledge: Deep understanding of how design elements impact landing page conversion rates.
- AI and Automation Tools: Familiarity with tools like MidJourney, Opus, or other AI-enhanced design platforms.
- Performance Marketing Experience: Knowledge of ad platforms like Facebook Ads Manager and landing page tools like Unbounce.
Why Join Us?
- Be part of a team with a proven track record of success, including two successful exits as a DTC brand and a marketing platform.
- Flexible remote working environment.
- Competitive salary and performance-based incentives.
- Ongoing professional development and training.
- Opportunity to make a significant impact on client success and business growth.
How to Apply
If you’re an experienced creative leader passionate about producing high-performing ad campaigns and driving measurable results, we’d love to hear from you.
Please apply by clicking the link below:
