Graphic Designer (Social Media & Branding)

Responsibilities:

Design Social Media Collateral:

Create visually striking graphics for social media platforms (posts, stories, banners, ads) that align with brand guidelines and capture attention.

Branding:

Develop and maintain cohesive brand assets, including logos, typography, color schemes, and style guides, ensuring consistency across all channels.

Content Creation:

Design content for a variety of formats, including carousel posts, video thumbnails, promotional banners, and infographics.

Collaborate with Teams:

Work closely with content creators, marketers, and other team members to ensure designs match campaign goals and messaging.

Stay on Top of Trends:

Keep up with design trends, platform-specific guidelines, and popular content styles to ensure relevance and engagement.

Campaign Support:

Assist in the design of promotional materials, newsletters, and digital ads to support marketing initiatives.

Optimize for Social Media:

Ensure all designs are optimized for various platforms (Instagram, Facebook, LinkedIn, etc.), adjusting sizes, formats, and layouts as needed.

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Requirements:

• Proven experience as a Graphic Designer, with a portfolio showcasing social media collateral, branding, and digital content.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Strong understanding of social media platforms and how to design content that fits their unique formats.
• Ability to create on-brand, visually compelling designs that drive engagement and align with campaign goals.
• Strong attention to detail, creativity, and the ability to think outside the box.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple design projects simultaneously and meet deadlines in a fast-paced environment.