Instructional Designer
About Webflow
At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
Instructional Designer for Customer Education
We are seeking a creative and versatile Instructional Designer for Customer Education to join our dynamic team. The ideal candidate will be passionate about empowering users through education, possess a strong background in curriculum development, and have experience with customer education for enterprise SaaS. As an Instructional Designer, you will play a key role in designing engaging and effective learning experiences tailored to our diverse user base.
About the role
- Location: Remote-first (United States)
- Full-time
- Permanent
- Exempt status
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: [$110,000-$147,500]
- Zone B: [$103,000-$138,500]
- Zone C: [$97,000-$130,000]
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Curriculum Manager
Responsibilities
As an Instructional Designer, you’ll:
- Design and develop engaging and interactive learning materials, including but not limited to online courses, tutorials, videos, text, and instructor-led training, to support Webflow user education initiatives.
- Utilize a variety of instructional design models, approaches, and tools, as well as best practices in creating engaging content from outside of instructional design, to create effective learning experiences. Incorporate multimedia elements, interactive exercises, and real-world scenarios to enhance the relevance and impact of learning materials.
- Optimize learning content for various platforms and devices.
- Make recommendations for tools and approaches to enhance the educational value of course materials or improve the efficiency.
- Collaborate closely with the Curriculum Manager, subject matter experts, product managers, and customer success teams to identify and understand Webflow user training needs and objectives.
- Stay abreast of industry trends, emerging technologies, and best practices in instructional design and customer education to continuously improve and innovate our educational offerings.
- Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment.
About you
You’ll thrive as an Instructional Designer if you have:
- Proven experience in instructional design, curriculum development, or related roles, preferably for enterprise SaaS.
- Strong creative and visual design skills with the ability to translate complex concepts into engaging and visually appealing learning materials.
- Proficiency in instructional design principles, adult learning theory, and educational technologies.
- Proficient with Webflow, or willing and able to become familiar with the technology.
- Experience with learning management systems (LMS) and content authoring tools.
- Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and engaging manner.
- Collaborative team player with strong interpersonal skills and the ability to work effectively in a cross-functional team environment.
Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.
Our Core Behaviors
- Obsess over customer experience.
- Move with heartfelt urgency.
- Say the hard thing with care.
- Make your mark.
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents
- 12 weeks of paid parental leave
- Flexible PTO
- Access to mental wellness and professional coaching
- Monthly stipends for health and wellness
- Professional career coaching, internal learning & development programs
- 401k plan and pension schemes
- Discounted Pet Insurance offering (US only)
- Commuter benefits for in-office employees
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
Stay connected by following us on our Webflow Blog, LinkedIn, Twitter(X), and/or Glassdoor.
