Multi-Media Digital Designer

Zest Dental Solutions Graphic Designer Job Overview

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About Us:

Zest Dental Solutions is a leading manufacturer of dental abutments and innovative dental solutions, dedicated to providing dental professionals with cutting-edge products and exceptional service.

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Position Overview:

We are seeking a creative and detail-oriented Graphic Designer with digital production and video editing experience to join our marketing team. The ideal candidate will create visually engaging designs for various digital platforms, produce high-quality video content for marketing campaigns, and ensure brand consistency across all materials. This position reports directly to the Director of Digital Marketing.

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Target Hiring Date:

The candidate must be able to start work full-time no sooner than January 2, 2025.

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Key Responsibilities:

• Graphic Design: Create engaging graphics for digital and print media, including brochures, ads, social media posts, website assets, and email campaigns.
• Video Production: Edit video content for marketing campaigns, product demos, webinars, and social media.
• Brand Consistency: Ensure all design and video content aligns with brand guidelines and maintains a consistent visual identity.
• Digital Content: Develop digital assets such as flyers, infographics, animations, and interactive content to boost engagement.
• Collaboration: Work with the marketing team to deliver creative solutions that align with business objectives.
• Project Management: Manage multiple design projects simultaneously, ensuring timely delivery and adherence to deadlines.
• Innovation: Stay updated on design trends, tools, and technologies, implementing innovative techniques to keep the brand fresh.
• Asset Management: Organize and maintain a digital library of design assets for easy access and reuse.

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Your First 30 Days:

• Meet the team and begin onboarding.
• Explore the product portfolio, audiences, and competitors.
• Develop variations on existing event flyers and design banner ads based on campaigns.
• Become familiar with brand guidelines and edit your first 60-second videos.

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Your First 60 Days:

• Begin upgrading the company’s brand & design guidelines.
• Develop procedures for product photography.
• Organize design assets.
• Design bi-weekly email campaigns and digital flyers.
• Produce one social video per week.
• Design a new conference booth for the Chicago Midwinter dental conference.

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Your First 90 Days:

• Finalize brand & design guidelines.
• Collaborate with IT, product, and marketing on a new website design.
• Finalize asset management, organizing assets in a new DAM system.
• Develop and execute ongoing product photography SOPs for the e-commerce channel.
• Design landing pages and integrated email/web campaigns.
• Own all print & digital design work, collaborating with the Director of Digital Marketing for creative direction.

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Qualifications:

• Formal education in Graphic Design, Visual Arts, or a related field preferred.
• Minimum of 3 years of professional graphic design experience with a portfolio showcasing digital, video, and print design.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Must have experience with Figma.
• Experience in video production and editing (e.g., Final Cut Pro, Adobe Premiere).
• Strong understanding of design principles, typography, color theory, and layout techniques.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Attention to detail and a strong eye for aesthetics and visual composition.
• Knowledge of HTML/CSS and web design principles is a plus.
• Experience in the dental or healthcare industry is a plus.

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What We Offer:

• Competitive salary and benefits.
• Opportunity to work with a leading company in the dental industry.
• Professional development and career advancement opportunities.
• A supportive and collaborative work environment.

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Zest Dental Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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This job description outlines the primary duties of the position and is not all-inclusive. Employees may be asked to perform other duties to meet the needs of the organization.