Senior Conversion Designer
Senior Conversion Designer (Digital Marketing Specialist)
Job ID: 313542
Location: Bloomington, Indiana; Indianapolis, Indiana
Full/Part Time: Full-Time
Regular/Temporary: Regular
Department: VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Department Information
Are you a creative and results-oriented designer with a passion for crafting digital experiences that drive conversions? If so, Indiana University wants you.
Job Summary
We are seeking a talented Senior Conversion Designer to join our team and play a key role in developing and optimizing digital strategies across our web and digital channels. In this role, you will collaborate with cross- functional teams to design user-centered experiences that achieve specific business outcomes.
Department Specific Responsibilities
- Designs low and high-fidelity wireframes, prototypes, and final designs using Figma to support digital strategies across web, email, and other digital channels.
- Collaborates with cross-functional teams (content strategy, marketing, technical, CX, CRM, and web strategy teams) and business leaders to develop design solutions that drive specific business outcomes.
- Assists the technical team in developing and refining templates for web and email to maximize conversions and enhance user experience.
- Provides page-level recommendations for layout optimizations using existing templates.
- Conducts data analysis to measure the effectiveness of designs, iterate based on insights, and apply best practices for continuous optimization.
- Maintains a deep understanding of user experience principles, usability standards, and web accessibility guidelines to ensure all designs are user-centered and inclusive.
- Utilizes tools like Helio for testing and optimization purposes, incorporating findings to refine and improve designs.
General Responsibilities
- Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
- Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
- Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
Qualifications
- EDUCATION
- Required: Bachelor's degree in English, communications, journalism, public relations, or related field
- Preferred: Master's degree in related field
- WORK EXPERIENCE
- Required: 3 years in relevant field
- SKILLS
- Required:
- Proficient communication skills
- Maintains a high degree of professionalism
- Demonstrates time management and priority setting skills
- Demonstrates a high commitment to quality
- Possesses flexibility to work in a fast paced, dynamic environment
- Seeks to acquire knowledge in area of specialty
- Demonstrates analytical skills
- Demonstrates project management skills
- Strong verbal communication and listening skills
- Articulate and responsive to colleagues
- Preferred:
- Proficiency in Figma for wireframing, prototyping, and high-fidelity design.
- Strong understanding of user experience (UX) and conversion rate optimization (CRO) principles
- Comfortable iterating on designs based research, user, and stakeholder feedback/requirements
- Experience collaborating across multiple teams to achieve design objectives
- Ability to analyze data to evaluate design effectiveness and make data-driven improvements
- Knowledge of WCAG accessibility standards and best practices for inclusive design
- Experience with Cascade Server (Hannon Hill) or similar content management systems
- Familiarity with the Rivet Design System and its application in digital design
- Familiarity with web technologies, including HTML, CSS, and JavaScript, and their impact on design
- Experience with Siteimprove
- Experience with Helio or similar tools for user testing and design validation
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location: Bloomington, Indiana or Indianapolis, Indiana
This position is eligible for a hybrid work arrangement, subject to change based on university policy and business needs.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Multiple plan options for medical insurance
- Dental insurance
- Health Savings Account with generous IU contribution
- Life insurance, LTD, and AD&D options
- Base retirement plan contribution from IU, subject to vesting
- Additional supplemental retirement plan options
- Tuition benefit for IU classes
- 10 paid holidays per year
- Generous Paid Time Off
- Paid Parental Leave
- Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
- Career Level: Advanced
- FLSA: Exempt
- Job Function: Marketing & Communications
- Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
To apply
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.
See Indiana University’s Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
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You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
- Request Support
- Telephone: 812-856-1234
