Social Media Associate

About Us:

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Skin Elements is a Men’s Personal care and Wellness brand.

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Position Overview:

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We are looking for Social Media Associate. The specialist will be responsible for social media marketing, content creation, digital marketing, and communication activities to promote intimate wellness products and initiatives.

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Requirements:

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• Instagram Brand Awareness: Develop and execute strategies to drive  brand awareness on Instagram through compelling content and engagement tactics.
• Social Media Strategy: Plan and strategize the growth of our social media channels based on followers and engagement metrics, aiming to drive organic leads for our business.
• Content Creation Management: Create and manage a comprehensive social media calendar, coordinating with creative teams, agencies, and freelancers to deliver high-quality content across all channels.
• Influencer Marketing: Identify, build, and maintain relationships with influencers to amplify our brand message and increase our reach.
• Brand Guidelines and Tonality: Ensure all social media content aligns with our brand guidelines, maintaining a consistent tone and message across all platforms.
• Performance Analysis: Monitor and analyses social media performance, providing regular reports and insights to optimize content and strategies.
• Cross-Platform Engagement: Manage and grow our presence on YouTube, LinkedIn, Twitter, and Quora, tailoring content to each platform’s unique audience and engagement style.
• Hands-On Content Creation: Personally create or facilitate the creation of content, especially Instagram Reels and YouTube Shorts, aiming for viral engagement.
• Team Development: Initially deliver social media strategies and content personally, with the view to build and lead a dedicated social media team as the company grows and achieves results.

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Qualifications:

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• Available for a full time (in-office)
• Preferred from Delhi-NCR or willing to relocate.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, particularly on Instagram.
• Expertise in creating engaging Instagram Reels and YouTube Shorts content that aspires to go viral.
• Demonstrated ability to create content personally or get it done from others; being an influencer or content creator yourself is a significant advantage.