UI/UX Designer for Mobile app
Project Design Brief
The project will be awarded to designers who submit a compelling and creative homepage design. Please note that we will not be compensating for the initial submissions. However, if your design is selected, you can include the effort involved in your final project quote. Please send the response by 12th Dec 2024.
Product Name
Alliance Connect
Overview
The Alliance Connect app is intended for senior leaders and entrepreneurs to easily engage, connect, and participate in community events. The app aims to provide an intuitive and straightforward user experience to enable busy leaders, who may not be highly tech-savvy, to navigate the app effectively, register for events, and interact with other members. The design should emphasize a sleek, modern, and professional look, while keeping the functionality accessible and time-efficient.
Target Audience
Demographic
Senior leaders, executives, and entrepreneurs from various industries.
Age Group
35-50 years.
Technology Skills
Not highly tech-savvy; prefer simplicity and direct access to information.
Design Principles
- Simplicity and Clarity: All pages should have a clean and minimalistic layout, avoiding clutter and unnecessary complexity. Keep the user interface easy to navigate, with large, readable fonts and clear buttons.
- Modern and Professional Look: Use a modern, high-end design aesthetic that aligns with the professional nature of the user base. Incorporate clean lines, professional colors, and an overall refined look.
- Minimal Navigation Depth: Information should be surfaced with as few clicks as possible. Avoid placing content deep within nested pages; strive to make key actions accessible from the main screen or within one or two taps.
- Accessibility and Readability: Ensure that the UI caters to different user needs, such as providing adjustable font sizes, high-contrast dark mode options, and voice-over support.
- Distinct Call-to-Action Elements: Important actions, such as "Register Now," should be visually distinct and consistently placed across the app for easy recognition.
Fonts and Typography
Fonts
Use clean, sans-serif fonts for readability. Font size should be slightly larger than typical to cater to the less tech-savvy audience.
Typography
Maintain consistent heading styles and text sizes to create a cohesive and easy-to-read interface.
Interaction and Feedback
Visual Feedback
Provide feedback for all actions (e.g., button presses) using subtle animations, such as button highlights or small zoom-in effects.
Loading Indicators
Use animated loaders to ensure users are aware when content is being loaded, preventing confusion.
Key Challenges to Address
- Limited Time of Users: Keep navigation paths short and direct.
- Tech-Savviness: Maintain an intuitive layout with ample tips and guide elements where needed.
- Busy Environment: Ensure the app can be used quickly, with minimal load times and easy access to key features.
Key Screens and Functionalities
- Home Dashboard
Purpose:
Provide users with an overview of important upcoming events. This is the most important page of the app. It should showcase the hero event, upcoming events for the next 3 months, and events that the member has registered for or attended.
Features:
- Hero event card section
- Upcoming events
- Registered Event section
- Attended Event section
- Upcoming Forum section
- Event Listing Page
Purpose:
Allow users to browse all upcoming and past events.
- Event Details Page
Purpose:
Give users in-depth information about an event, and allow them to register.
- Forum Listing & Engagement
Purpose:
Enable members to participate in their monthly offline forums and engage with forum leads.
- Member Profiles & Connections
Purpose:
Allow members to view key information about each other, aiding professional networking.
- AI Assistant Integration
Purpose:
Reduce browsing time by providing voice or text-based assistance for common queries.
Features:
- Voice and Text Commands
- Instant Responses
- Notification System
Purpose:
Ensure members are reminded of important events and updates.
