Head of Design

Head of Design

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Location: Hybrid (2 Days Weekly - Gurgaon)

Website : Optimite

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About Optimite

Optimite is the Email marketing agency for the top 1% of ecommerce brands. We help Shopify stores grow faster through high-converting, data-driven email campaigns. Optimite is a profitable agency with over 5 years of experience, having helped more than 2,000 ecommerce brands grow through email marketing. We’ve built lasting partnerships with some of the fastest-growing Shopify stores worldwide.

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Team

With the aim to turn Optimite into the World’s No. 1 Email Marketing Agency in the next 2 years, you’ll be working in an atmosphere of hyper-growth. Our founders, Nishant and Sushant Yadav (brothers to an advantage), started Optimite on Fiverr, serving over 2,000 brands globally in the last 5 years. They have worked closely with the leadership of the largest brands and digital agencies in the US and Europe.

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About the Role

In this role, you will establish Optimite’s internal design team as a “media house,” elevating our brand storytelling and creating a cohesive visual experience across all client and in-house projects. As our Head of Design, you will drive design strategy, enhance team capabilities in Figma, and set up streamlined processes to ensure high-quality output and brand consistency.

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What will you do?

As the Head of Design at Optimite, you’ll oversee all aspects of our design initiatives, ensuring top-quality output and efficient workflows. You’ll focus on Design System & Quality (40%), Team Training & Development (30%), and Media Production & Collaboration (30%).

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Design System & Quality (40%)

• Establish Figma as the primary design tool, building a comprehensive design system that ensures consistent and high-quality deliverables.
• Oversee the creation of reusable templates and assets for various projects, enabling faster turnaround times and brand alignment across touchpoints.
• Set and monitor design quality metrics, establishing feedback loops to maintain high standards across the board.
• Metrics you’ll own:
• Design Consistency: Ensuring a unified brand look and feel across all assets.
• Template Utilization Rate: Increasing the use of standardized templates for efficiency.
• Quality Score: Tracking adherence to defined quality benchmarks in final deliverables.

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Team Training & Development (30%)

• Create and implement a training program for Figma and design best practices, enhancing team skills and enabling collaboration within the platform.
• Mentor and support junior designers, providing growth opportunities and fostering a culture of continuous improvement.
• Develop a structured feedback system, conducting regular design reviews and 1:1 sessions to support team growth.
• Metrics you’ll own:
• Training Completion Rate: Ensuring all team members are proficient in Figma and design principles.
• Skill Development: Tracking team progress through evaluations and skill assessments.
• Mentorship Satisfaction: Gauging the effectiveness of mentorship through team feedback.

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Media Production & Collaboration (30%)

• Establish media production workflows, similar to a media house, that enable efficient, scalable design processes for both client and internal projects.
• Collaborate with marketing, content, and operations teams to create cohesive, brand-aligned assets that resonate with target audiences.
• Use data-driven insights to refine creative strategies, adapting based on campaign performance and audience feedback.
• Metrics you’ll own:
• Project Delivery Timeliness: Ensuring on-time delivery of all design projects.
• Collaboration Effectiveness: Measuring successful cross-functional work with feedback from other teams.
• Design Engagement Metrics: Tracking the impact of designs on campaign engagement and performance.

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Must Have

• 5+ years of design experience, including team management, Figma expertise, and a focus on quality control.
• Proven track record in building and maintaining design systems for brand consistency.
• Strong organizational skills, with the ability to implement scalable workflows that streamline production.
• Experience working closely with cross-functional teams in marketing, content, and operations.

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Good to have

• Background in media production or experience in building internal “media house” capabilities.
• Experience with design for ecommerce or digital agencies.
• Familiarity with data-driven design approaches, using metrics to inform and optimize creative decisions.